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Millennials Optimistic about their Financial Future

– Equifax Canada Generational Study Digs into Personal Finances –

TORONTO, ON, November 5, 2018 – Equifax Canada today released the results of a generational survey* and proprietary data that tracked credit scores over the past decade that suggests there may be good reason for the financial optimism many younger Canadians say they are feeling. 


Ten years ago the average Equifax credit score for younger adults (18-24) was 681, while the same age group, the youngest Millennials of today, have on average a credit score of 692.  All other age groups have seen a small decline over the same 10-year time frame.  Generally, credit scores range on a scale from 300 to 900, the higher, the better.  Over 660 would be considered good by most lenders.

Source: Equifax Canada consumer credit database


“Credit card use has accelerated for Millennials in recent years,” said Julie Kuzmic, Director of Consumer Advocacy, Equifax Canada.  “It’s speculative, but this younger age group appears to have learned from the misfortune of their older peers. Establishing good credit behaviours at this stage in life and maintaining them will likely serve Millennials well as they get older.”


Financial optimism abounds within the broader group of Millennials (18-34) of which 82 per cent say they are optimistic about their financial future versus 73 per cent of the general population. Of concern, however, 27 per cent of Canadians aged 45-54 say they are not able to save on a monthly basis. Likewise, 35 per cent of Canadians say they make just enough to cover their expenses and 17 percent say they can’t cover their expenses. It’s even worse for the youngest of the Millennials (18-24), 34 per cent of whom say they can’t cover their expenses.


“It’s good to be optimistic, but it must be grounded in financial reality,” said Kuzmic. “So, while many Canadians feel they’re doing well, our data and other economic indicators suggest more caution is needed for the general population.  Millennials also have an uphill battle when it comes to home prices and the general cost of living compared to previous generations.”   


This sentiment is echoed somewhat by older Millennials (25-34), as 45 per cent think their standard of living is worse compared to their parents (at the same age) and more than half of younger Millennials (18-24) don’t feel they have enough information to make financial decisions (54 per cent).


Debt and saving for the future

Total consumer debt continues to climb and is now in excess of $1.864 trillion according to Equifax Canada’s Q2 Consumer Credit Trends Report. In particular, mortgage debt continues to grow at a constant and robust pace.  Unusually, however, Equifax data suggests that mortgage volumes are being driven by the oldest age group 65+, showing increases of 59 per cent in total trades and 91 per cent of total balances over the past five years.

With respect to savings, the survey reveals some additional insights:

  • While 75 per cent of respondents are saving a percentage of their monthly income, 20 per cent are not saving at all.
  • 40 per cent are saving less than 10 per cent of their monthly income; 26 per cent are saving in the range of 10-25 per cent and only 9 per cent are saving more than 26 per cent.
  • 47 per cent of those making less than $40,000 annually indicated that they are not able to save money on a regular basis.
  • When it comes to retirement, 72 per cent of Millennials surveyed said they expect be financially comfortable and the youngest of the Millennials (18-24) were the least likely to expect to work well into their retirement years (34 per cent). Older Millennials (25-34) are the most likely to expect to work into retirement (55 per cent).
  • If gifted $5,000, 29 per cent of respondents would put the money into savings; those 18-24 led the way at 32 per cent.Millennials, however, would also have the hardest time in cutting back on the following expenses: Eating Out (33 per cent), Morning Coffee (13 per cent) and giving up Netflix (11 per cent).


“If the plan is to buy a house and be comfortable in retirement, then younger Canadians have a lot to consider,” added Kuzmic. “This is particularly true in markets where the cost of housing is beyond what people can afford.”

*An online survey of 1527 Canadians was completed between August 3rd – 7th, 2018, using Leger’s online panel. The margin of error for this study was +/-2.5%, 19 times out of 20.



About Equifax

Equifax is a global information solutions company that uses unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions.


Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs 11,200 employees worldwide.


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Andrew Findlater

SELECT Public Relations

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Tom Carroll

Equifax Canada

(416) 227-5290