Press Releases

Canadians getting more complacent about fraud, missing the importance of checking credit reports

Consumers encouraged to check their credit reports to help spot identity theft


TORONTO, ON (March 2, 2020) – Equifax Canada is urging Canadians to remain vigilant in the fight against fraud and identity theft. The warning follows a recent consumer survey conducted by Equifax, which indicates a new trend that some people are feeling less vulnerable to this type of crime and don’t understand the importance of checking credit reports to help detect fraud. 


For instance, only 29 per cent of survey respondents checked their credit report as a means to help protect their personal data over the last 12 months and only 38 per cent indicated they would report fraud to a credit bureau. Anyone concerned about fraud and identity theft should place an identity alert or fraud warning on their credit file, which may help to prevent future fraudulent use of their identity.


While most (92 per cent) agreed that fraud and identity theft is a serious issue, the new survey data also suggests Canadians are feeling less vulnerable to fraudsters online, on-the-go, at-home and in-store. In the same survey conducted by Equifax in 2017 and 2019, 80 per cent of survey respondents said they felt vulnerable to online fraud versus only 72 per cent in 2020. For people on-the-go (e.g. using public Wi-Fi, ATMs, etc.), the percentage of those feeling vulnerable lowered to 44 per cent today versus from 60 per cent in 2017 and 59 per cent in 2019. At-home, only 27 per cent of survey respondents said they felt vulnerable today versus 37 per cent in 2019 and 33 per cent in 2017. In-store revealed a similar result with 25 per cent saying they felt vulnerable today compared to 38 per cent in 2019 and 2017.


“Hackers, fraudsters and identity thieves are always on the hunt to get your personal information,” said Julie Kuzmic, Director of Consumer Advocacy, Equifax Canada. “We can’t be complacent about this and one of the best ways to spot identity theft is by checking credit reports for unrecognized activities, which may provide an indication that someone has been applying for credit in your name or fraudulently accessing your accounts. I’m particularly concerned for younger adults who may be misguided in some of their beliefs and actions surrounding identity theft.”


Millennials at Risk of Identity Theft

More education may be needed in helping younger adults better understand the risks of fraud and identity theft as the survey results revealed significant differences based on age:


Survey Statements



in Agreement

Rest of 

Surveyed Respondents

If someone committed fraud in my name or with my identity, I would not know what to do to fix it.

60 per cent

47 per cent

I’m not a target of fraudsters because I don’t have enough money.

45 per cent

27 per cent

I don’t need to worry about credit card fraud because I won’t be charged for the fraudulent activity.

43 per cent

30 per cent

I have accidentally clicked on a fraudulent link from an e-mail or text message.

43 per cent

37 per cent

Identity theft happens to other people, it’s not likely to happen to me

22 per cent

13 per cent

Double-checked credit card or bank statements

38 per cent

59 per cent

Shredded personal and/or financial documents

27 per cent

53 per cent

Updated my security passwords

32 per cent

47 per cent

Shared less about myself on social media

30 per cent

40 per cent


Gender Differences & Identity Theft

The survey also identified significant differences between men and women as it relates to some of their concerns and actions about identity theft:



Women in Agreement

Men in Agreement

The time it takes to fix my accounts

63 per cent

59 per cent

Difficulty of recovering my money

59 per cent

54 per cent

Having to prove that I am a victim of fraud

58 per cent

49 per cent

Feeling violated

53 per cent

39 per cent

Regaining confidence in financial institutions

39 per cent

32 per cent



Women in Agreement

Men in Agreement

Checked my credit report

26 per cent

31 per cent

Have started using two-factor passwords versus using a single password

22 per cent

29 per cent


The Canadian Anti-Fraud Centre (CAFC), the central agency tracking all types of fraud, estimates the cost of mass marketing fraud (i.e. fraud by phone, the Internet, mass mailings, television, radio, and personal contact) to be approaching $130 million reported by consumers annually, which represents approximately a 30 per cent increase from 2017.


“More and more fraudsters are not only seeking access to victims’ hard earned money but also their personal information,” said Jeff Thomson, a senior RCMP intelligence analyst with the CAFC. “While data breaches and phishing emails still remain the top reported attack methods, Canadians also need to remain diligent to not provide personal or financial information to unknown callers.”


Equifax Canada encourages all consumers to check their credit reports at a minimum annually. More tips on ways to avoid becoming a victim of identity theft can be found on the company’s website at: Consumers concerned about fraud and identity theft can also place a fraud warning or identity alert on their Equifax credit reports by calling: 1-800-465-7166.

Equifax surveyed 1,515 Canadians ages 18-65, Jan. 31 to Feb. 3. A probability sample of the
same size would yield a margin of error of +/- 2.5%, 19 times out of 20. 

About Equifax Inc.

Equifax is a global information solutions company that uses unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor’s (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 11,000 employees worldwide. For more information on our Canadian affiliate, visit and follow the company’s news on Twitter and LinkedIn.






Andrew Findlater

SELECT Public Relations

(416) 659-1197

  Tom Carroll

Media Relations

Equifax Canada

(416) 227-5290